The Hon. Patricia M. Loui

FOUNDER AND Chief Executive Officer

More than 35 years ago, Patricia M. Loui founded Omnitrak with a vision of building a strategic research firm that would guide companies and brands to new levels of success. Today, Pat leads a preeminent data-driven market intelligence firm that has expanded globally, particularly in the culturally diverse markets of the Pacific Rim. 

Pat’s expertise includes research, service and social marketing, and international trade. She has led major consulting projects for some of the world’s most visible brands, including General Motors, the Walt Disney Co., DFS Group and Coach.  Under Pat’s leadership, Omnitrak became the first U.S. company to conduct market research in Vietnam after suspension of sanctions, and among the first to launch studies in secondary cities in China.  

In 2011, Pat was nominated by President Barack Obama and confirmed by the U.S. Senate to the Board of Directors of the Export-Import Bank of the U.S. (EXIM). During her tenure, she led initiatives to increase U.S. exports to Asia, expand renewable energy, and support women- and minority-owned enterprises. In addition, she has worked throughout Asia in development, training and planning for the United Nations Development Programme (UNDP) and UNESCO.

Pat rejoined Omnitrak in 2016 and acquired the leading U.S. research database for tracking Americans’ domestic and international travel. She continues to focus on international development as a board member of The Asia Foundation, a nonprofit dedicated to improving lives throughout this dynamic region. 

Prior to founding Omnitrak, Loui served as Chief Marketing and Product Development Officer at Bank of Hawaii. She holds a bachelor’s degree from Northwestern University and a master’s degree in Asian Studies from the University of Hawaii earned while on a U.S. State Department grant to the East-West Center. In addition to other board-level and charitable positions, Pat serves on the fellowship committee for the Daniel K. Inouye Asia Pacific Center for Security Studies, a U.S. Department of Defense policy institute dedicated to global security.

Chris Kam

President & COO

Chris’s deep expertise in marketing research and forecasting spans more than 25 years and covers both the public and private sectors. He leads Omnitrak’s Marketing Insights and Development team which includes statistics, analysis and reporting, data processing and consulting services.  He dives deeply into survey analytics looking for the “a-ha” insights that transform research data into a competitive advantage. Kam is especially known for travel and tourism industry research and forecasting. Prior to joining OmniTrak, he served as the Hawai‘i Visitors and Convention Bureau’s Senior Director of Market Insights from 1996 to 2016.  He is also a popular and well-regarded speaker at national trade conferences, known for delivering complex data with useful action-oriented insights as well as with a sense of humor.