Our Clients
Selected Case Studies
Client
The Walt Disney Company
Challenge
Following Disney’s successful entry into Japan with Tokyo Disneyland, the company sought market insight to grow its share of the family movie market there.
Solution
To help Disney find its bearings, Omnitrak conducted Disney’s first focus groups with young children in Japan, following by quantitative research with families. Guided by this customer input, Omnitrak developed a model of high-spending Disneyphiles and recommended product enhancements and segmentation strategies. This empowered Disney to grow its family audience while retaining professional female movie-goers.
Client
GM China
Challenge
Prior to rubber hitting the road in China, the GM-SAIC joint venture needed to know which of its brands would best suit the market’s needs and compete successfully with the already established VW.
Solution
Collaborating with GM, Omnitrak crafted a product-launch strategy that modeled both brands and country of origin into the consideration set. The data-driven analysis prompted Omnitrak to recommend a Goldilocks strategy—a car not as big as Cadillac that might arouse suspicion, not as small and functional as Opel, but a golden-mean Buick infused with American tech for business buyers. GM entered the market successfully and met its goals ahead of schedule. Buick became the company’s lead brand in the international market, with the partnership opening a second plant earlier than anticipated.
Client
DFS Global
Challenge
Travel retailer DFS needed a strategy to become the preeminent travel retailer among Chinese travelers without losing its positioning among existing Japanese customers.
Solution
After fielding research in Hong Kong, Taiwan, Singapore and Pacific Island destinations where Chinese traveled, Omnitrak identified the essential experiences that define Chinese expectations of good service. This insight led to the creation of a new service and point-of-sale approach which targeted Chinese visitors while maintaining existing Japanese market sales.
Client
Kamehameha Schools
Challenge
Kamehameha Schools needed to know how to best address the needs of different local communities.
Solution
To address non-response biases, Omnitrak designed a mixed internet and telephone survey to assess needs of Oahu residents. The insight from this data will be used to help regional directors develop actions plans to meet the Kamehameha School's educational objectives.
Client
Hawaii Coffee Company
Challenge
To increase market share and customer loyalty, Hawaii Coffee Company sought to assess the strength of the Lion Coffee brand vs. other brands in the Hawaiian coffee marketplace.
Solution
Omnitrak conducted a series of focus groups and online quantitative research with Hawaii residents to uncover the thoughts and perceptions that "percolate" to the surface at the mention of the Lion brand.
Client
Ulupono Initiative
Challenge
Ulupono Initative, a Hawaii-focused impact investment firm led by eBay founder Pierre Omidyar, sought to understand how Hawaii consumers select milk, beef, bananas, etc when grocery shopping.
Solution
Omnitrak conducted an online survey and conjoint analysis to get to the root of consumer preference for Hawaii-grown foods.